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Social media is an important aspect of any digital marketing campaign. You know that, but do you know whether or not you are using social media to its full potential to boost your home care agency? Keep reading to learn 5 ways to utilize social media for your home care agency.

#1 Way to use social media for free: Create an Accurate and Compelling Bio

What you post on social media is important, but equally important is how you define your agency. You need to write a compelling bio that not only lets your followers know who you are and what you offer but also why they should choose you.

It is also essential to have accurate information in your bio. You need to have current phone numbers, email addresses, and website links. Beyond that, you should also clearly list out your services, hours of operations, and any other crucial data. There is nothing more frustrating to a consumer than having to dig around for information, or worse, clicking on a link that doesn’t take them anywhere! First impressions matter, so make sure your home care agency seems professional and put together on your social media pages.

#2: Empower Clients to Share Their Stories

Social media is also the perfect way to share your clients’ stories.  A review or testimonial is great, but if you can empower clients to share their stories in more detail, it lends to your agency’s credibility and shows how much your clients appreciate the services they receive. As more and more digital marketing campaigns are turning to carefully curated social media marketing, this is the perfect way to humanize your agency with a humblebrag. Plus, it lets your clients know that their voice is valued!

#3 Way to use social media for free: Post Consistently and Often

How many times do you click on a social media page to find that the last time a company posted was months or even years ago? Instantly, you wonder if the company is still in business or how legitimate they are. We know that social media is not your core competency, that providing home care services is, but you still need to keep things updated. It’s important to post often and consistently to keep things active on your social media pages. If you don’t have the time or manpower to create a carefully curated social media calendar or engaging content, it’s worth looking to bring in outside help to keep the brand and image of your home care agency strong.

#4: Build Credibility by Educating Potential Clients

Social media is a communication tool that provides the opportunity to answer common questions and provide accurate and up-to-date information. With so many home care agencies flooding the market, it is important to make yours stand out. One way to do that is by educating clients instead of selling to them directly. Discuss the services you provide, studies on how home care can help loved ones age comfortably in their home, and other benefits. Infographics and well-time information posts can make a big difference in how potential clients see your agency and interact with you. If you aren’t using social media content marketing to educate and provide value to potential clients, you are missing out on opportunities to grow your enrollment.

#5 way to increase revenue for free with social media: Keep Current Clients Updated on New Services

While social media is a great tool to boost enrollment, it can also be used to increase revenue coming from your current clients. That is why you should be consistently posting about the services that you offer, including featuring any new services. Clients can’t schedule services that they don’t even know exist, so be sure to utilize social media to inform current and potential clients about the great new services that you are proud to offer, and how they can be beneficial.

Conclusion

Social media is one of the top marketing tools in this day and age. If you are looking for ways to boost enrollment at your home care agency without shelling out a huge marketing budget, the tips above will help. However, if you don’t have the time, knowledge, or desire to undertake social media, you cannot simply ignore it. That’s where the home care and digital marketing gurus at XG Onward Marketing can help. Feel free to drop us a question or comment at Onward@XtraGlobex.com.

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