Marketing has evolved to the point where running ads in the newspaper and relying on word of mouth is no longer effective. In addition to traditional marketing efforts, you also need to focus on digital marketing for your home care agency. Keep reading to learn about the tools necessary for a successful digital marketing campaign to boost enrollment or recruitment at your home care agency.
Digital Marketing Campaign Tool #1: Search Engine Optimization
Organic search is an important part of any digital marketing campaign. In fact, over half of all website traffic comes from search queries. In order to succeed with organic search, you need to do some keyword research upfront to ensure that your site has strong SEO. The good news is that there is a range of tools—both free and paid—that can help.
Google Keyword Planner is one good option if you need help determining what keywords to feature in your organic search content. You should be able to find this tool in your AdWords dashboard under the Tools section.
SEMrush is a free tool—although the most benefits are offered in the paid version—that allows you to search keywords and see how your competitors rank, the value of keywords, and the landing page of each.
Yoast is another great and FREE plugin if you have a WordPress site. This will analyze the copy on your website and determine how effective it is for certain keywords. It won’t guarantee a ranking, but it will give you easy-to-follow tips on how to improve the readability and searchability of your site.
#2: Paid Search Tools
If you are going to have a successful digital marketing campaign for your home care agency you will need to run some paid digital ads. That is where Google Ads comes into the picture. With Google Ads, you can choose between pay-per-click or pay-per-call ads. You can also choose what platforms to post ads on as well. Plus, all of the tools you need for this endeavor can be found right on the AdWords Campaign Management dashboard. From keyword planning to other search engine keyword tools, Google Ads really has all that you need.
Tool #3 for A Digital Marketing Campaign: Analytical Tools
In order to properly strategize your digital marketing campaign and to also know how well it is doing, you will need some analytical tools. Google Analytics is one of the best when it comes to that. It is an analytics tool that gives you an in-depth look at your website and how it is performing. What’s great is that it integrates seamlessly with Google’s other marketing at advertising products and platforms. So, if you are using Google Ads, it can easily tie in.
While there is a paid version of Google Analytics, small to medium-sized home care agencies will get everything they need out of the free version. In the free version, you will get to view all types of metrics, including:
- Sessions
- Pageviews
- Conversions
- Bounce rate
- Session duration
You can also easily get an idea of your audience demographics and behavior. You are able to see demographics, interests, locations, behaviors, and more! This can be useful for determining who is interacting with your ads.
Overall, Google Analytics is a great tool. And if it seems confusing, Google actually offers free training courses that can help you better understand the platform. When it comes to digital marketing campaigns, this is essential.
#4: Social Media Marketing Tools
Social media is obviously a huge aspect of any digital marketing campaign for homecare agencies. Facebook especially is a great tool for digital marketing as there are 2.9 billion monthly users on the platform. LinkedIn can be a great tool if you are looking to recruit new caregivers as well. Whichever platforms you use, it is important to have a social media management tool. There are many tools out there that let you create, plan, and schedule posts, as well as analyze how your posts are faring.
Hootsuite is a good option for all-in-one social media managing, as are other platforms like SproutSocial, SocialPilot, and Buffer. If you need social media management tools, these are all great options.
#5: Email Marketing Tools for your digital marketing campaign
Email marketing is another facet of a successful digital marketing campaign for a home care agency. This is a great form of communication to past, current, and prospective clients. Through email marketing, you can send important updates, newsletters, and blogs.
While email marketing for a home care agency can be very effective, it can be difficult to manage these campaigns. This is especially true if you have a larger contact list. The good news is that there are email marketing campaign management tools that can help. Constant Contact, HubSpot, and Mailchimp are all great options. In these platforms, you can upload email lists, build emails using templates, create autoresponders, and utilize analytics to track how well you are converting.
#6: Design and Graphic Tools
To run a successful digital marketing campaign for your home care agency, you are going to need content to push out. If you don’t have a graphic designer on your team, which many smaller home care agencies do not, you will need some way to create engaging content. From LinkedIn posts and Facebook advertisements to memes and infographics, if you do not have well-designed and eye-catching content you will not get strong engagement. Canva is a great option for people with all ranges of experience designing marketing materials.
As you can see above, there are templates to choose from based on what platform you are creating for. Once you start designing, there are plenty of options for customization and you also get access to stock photos. At just $119.99 when paid annually or $12.99 when paid monthly, Canva is an affordable option for content creation for people of all skill levels.
In Summary - Digital Marketing Campaigns Can be Complex but we are here to help!
As you can see, the list is long when it comes to putting together a comprehensive suite of tools that will allow you to run a successful digital marketing campaign for your home care agency. The good news is that if it seems too overwhelming, XG Onward Marketing can do it all for you! If you do not have the expertise, time, or simply the desire to launch and manage your own digital marketing campaign, trust the home care and digital marketing experts at XG Onward Marketing to help. Feel free to reach out to us at Onward@XtraGlobex.com to pick our brains on digital marketing or see how we can help your agency take the next step.
About the authors
XG Onward Marketing is the digital marketing arm of XtraGlobex. Our skilled team is comprised of home care and digital marketing expert and we’re happy to provide our expertise!
